[Podcast] AI Is The New Fire; Don’t Get Burned
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusive insights from the B2B market experts. In this episode of the B2B Insights Podcast, B2B International’s Thomas Grubert and Louise Coy share some important considerations when using AI, particularly in market research, and discuss some current pitfalls and future challenges to be aware of. Key discussion points: Legal considerations when working with AI The environmental impact of AI Separating fact from fiction Synthetic data in market research Potential future issues with AI-generated content Listen to the full episode: Listen on Spotify > Listen on Apple Podcasts > Watch the full video: Read the full transcript: Jump to section: Thomas: H...